Privacy Policy


The websites & (collectively, the "Website") and any related Website customer service channels are covered by this privacy and cookie policy. Given that we take the protection of your privacy extremely serious, we want you to understand how your data is gathered, utilized, shared, and kept. Given that we take the protection of your privacy extremely serious, we want you to understand how your data is gathered, utilized, shared, and kept. Ben Suhail Distribution LLC

 doing business as Creative Beauty Source and/or its affiliates and subsidiaries (together "we", "us" or "Creative Beauty Source") are the owners and operators of the website. Ben Suhail Distribution LLC is a limited liability company registered in Dubai, United Arab Emirates, with its registered office at PO Box 120526, and commercial license number 766641.

You agree to the procedures outlined in this Privacy and Cookie Policy and our Website Terms and Conditions by accessing the Website or providing information through its related customer service channels. Please be aware that our Privacy & Cookie Policy is periodically modified, and that you are subject to the most recent version of the policy that is posted on our website. Therefore, it is your duty to regularly check for revisions to our Privacy and Cookie Policy.



We may collect various information if you seek to place an order for a product on our Platform. We collect, process your data for processing your purchase on our Platform and any possible later claims, and to provide you with our services. We may collect your Trading name, title, designation, name, gender, email address, postal address, delivery address (if different), telephone number, mobile number, fax number, payment details.

We also collect your device information including device IDs and any other personally identifiable information used to access LILNASS to enhance your user experience by making improvements to our Platform to customize it to your preferences.

This information is also used for fraud detection and prevention. We will use the information you provide to enable us to process your orders and to provide you with the services and information offered through our Platform and which you request.

Further, we will use the information you provide to administer your account with us; handle exchange requests; verify your credit history, refunds, fraud detection and prevention; audit the downloading of data from our Platform; improve the layout and/or content of the pages of our Platform and customize them for users; identify visitors on our website; carry out research on our users' demographics; send you information we think you may find useful or which you have requested from us, including information about our products and services, provided you have indicated that you have no objection to being contacted for these purposes.

Subject to obtaining your consent we may contact you by email with details of other products and services. If you prefer not to receive any marketing communications from us, you can opt out at any time.

We may pass your name, phone number and address on to a third party in order to make delivery of the product to you (for example to our courier or supplier). Your phone number and email address may be used for notifications regarding order status and announcements of latest deals and product launches.

We may use the information we collect to conduct customer service-related analyses, train our Customer Service agents and to provide you with the right customer support, so that you receive the best customer experience from LILNASS.

Your actual order details may be stored with us but for security reasons cannot be retrieved directly by us. However, you may access this information by logging into your account on our Platform. Here you can view the details of your orders that have been completed, those which are open and those which are shortly to be dispatched to your provided address.

You undertake to treat the personal access data confidentially and not make it available to unauthorized third parties. We will not assume any liability for misuse of passwords. All credit/debit cards details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties.

Legitimate Purpose

We may keep your information even after you have closed your account and are no longer availing our services to detect and prevent fraud, meet our legal/compliance/regulatory requirements, resolve any disputes and enforce our privacy policies and terms and conditions.

Any purchase, dispute or claim arising out of or in connection with this website shall be governed and construed in accordance with the laws of UAE.

Credit Check and Fraud Prevention

We may use fraud prevention agencies (FPA) to help us make decisions as to whether to accept an order for products on our Platform. A condensed guide as to how we, FPAs will use your information is detailed below. If you would like to see more information about this, or the agencies we use, please contact us.

We will use your data in the following ways: We will search at FPAs for information on those placing orders for products on our Platform. We will use the information provided to us by FPAs to help make decisions about all those placing order for products on our Platform. If you give us false or inaccurate information and we identify fraud, details may be passed to FPAs. (And we have the right to not process the orders).


Other Uses of Your Personal Information

We may use your personal information for opinion and market research. Your details are anonymous and will only be used for statistical analysis. You can choose to opt out of this at any time. Any answers to surveys or opinion polls we may ask you to complete will not be forwarded on to third parties. Disclosing your email address is only necessary if you would like to take part in competitions. We save the answers to our surveys separately from your email address.

We may also send you other information about us, our Platform, our other websites, our products, sales promotions, our newsletters, anything relating to other companies in our group or our business partners. If you would prefer not to receive any of this additional information as detailed in this paragraph (or any part of it) please emails us on, within 7 working days (days which are neither (i) a Saturday or Sunday, nor (ii) a public holiday anywhere in The United Arab Emirates) of receipt of your instruction, we will cease to send you information as requested. If your instruction is unclear, we will contact you for clarification.

Please note that we will continue to share service level communication with you, even if you opt out of receiving additional information from us. Our service level communication enables us to fulfil our promise to you by communicating your order confirmation, shipment messages etc.

We may further anonymize data about users on our Platform generally and use it for various purposes, including ascertaining the general location of the users and usage of certain aspects of the apps or Site or a link contained in an email to those registered to receive them, and supplying that anonymized data to third parties such as publishers. This data is also used for research purposes, systems improvements, site and app improvements and offering you the best products. However, that anonymized data will not be capable of identifying you personally.


For any competition we use the data to notify winners and advertise our offers. You can find more details where applicable in our participation terms for the respective competition.

Third Parties and Links

We may share collected personally identifying information (including email addresses) with other companies in our group and for commercial purposes - such as advertising. We may also pass your details to our agents and subcontractors to help us with any of our uses of your data set out in our Privacy Policy. For example, we may use third parties to assist us with delivering products to you, to help us to collect payments from you, to analyses data, and to provide us with marketing or customer service assistance.

We may exchange information with third parties for the purposes of fraud protection and credit risk reduction. We may transfer our databases containing your personal information if we sell our business or part of it. Your information may also be shared with companies approved by you e.g., your social media sites.

Our Platform may contain advertising of third parties and links to other sites or frames of other sites. Please be aware that we are not responsible for the privacy practices or content of those third parties or other sites, nor for any third party to whom we transfer your data in accordance with our Privacy Policy.

We also target our ads and other marketing content to you while you are on our Platform based on the information we have on you, your browsing history on LILNASS and your previous transactions with LILNASS. Other than as set out in this Privacy Policy, we shall NOT sell or disclose your personal data to third parties without obtaining your prior consent unless this is necessary for the purposes set out in this Privacy Policy or unless we are required to do so by law.

Customer Declaration of Consent

I voluntarily and expressly consent to LILNASS's collection, use, sharing, processing, and retention of my data in the manner set out hereinabove.


2. Cookies

It is not necessary to accept cookies to visit our Platform. However, if you would like to place an order or add an item to your shopping cart, you will need to set your browser to accept cookies so you can use the shopping basket and checkout functions.

What are Cookies? Cookies and flash cookies are small files that are saved on your data carrier which store specific information about your preferred settings and any other data that our system needs when interacting with your browser.

Cookies help us to tailor our Platform to suit you and to reflect your tastes and your browsing habits. They also allow us to save any information you have entered so you don't have to enter it all again the next time you visit. Cookies enable our system to recognize that you've visited our Platform before and to remember which settings (like language preference) and products you preferred.

Temporary/permanent cookies have a lifespan; after which they will be automatically deleted. Cookies allow us to collect and analyze data to come up with strategies to improve our Platform. This makes our Platform easier for our customers to use and helps us to provide you with personal recommendation of products you may like. Our aim is to offer you a fun, easy shopping experience on our Platform that is tailored to your tastes. What kind of cookies does LILNASS use?

We may use any of the following types of cookies on our Platform:

a)       Session cookies - these cookies are deleted at the end of your browser session and are used to enable you to use our site and it's features e.g., “Wishlist” and “Cart”.

b)       Analytics cookies - these cookies enable us to analyze how you are using our site and come up with strategies to make your shopping experience even better.

c)        Customer preference cookies - we use these cookies to remember your product and account preferences to offer you an even more personalized shopping experience. To be able to do this, though, these cookies may remain on your computer even after you have quit the browser.

d)       Customer targeting and advertising cookies- we use these cookies to show you ads that are relevant to you based on your preferences. These cookies also enable us to control the number of times you view an ad and gauge the efficacy of our marketing campaigns.

What kind of information is stored in cookies?

The cookies we use are never used to store any personal information. Therefore, our cookies cannot be traced back to an individual user. Once a cookie is activated, it is given an ID number, which is solely used for internal reference and cannot be used to identify the user or access any personal information, such as your name or IP address. The anonymized information we receive from the cookies allows us to assess which pages of our site are visited the most and see which products were most popular etc.

What is on-site targeting?

We gather information that could be useful in tailoring our adverts and online offer to our customers. This information is not used to identify you as a user; it is solely used for the optimization of our website. Information collected by our cookies is not stored with our customer's personal information or order information, it is only used to provide our users with adverts and/or notification of offers and services that are suited to their individual tastes, using click stream analysis (e.g., adverts for reduced trainers if a customer has been browsing our sports shoe selection). Our goal is to provide you with a shopping experience suited to your tastes and shopping preferences.

How can I prevent cookies from being stored on my computer?

You can change the settings in your browser to ask for your permission every time a cookie tries to access your computer. If you would like to accept our cookies but block our partners' cookies, you can set your browser to block third party cookies.

Usually, your browser's help section will provide information on how to change your cookie settings. We recommend only changing the browser setting for your profile on shared computers.

The Platform uses technology from third party services providers such as Google, Facebook etc. through which data is collected and stored for marketing and optimization purposes and data use profiles are prepared under a pseudonym. Cookies may be used for this.

The cookies enable recognition of the Internet browser. The data collected is not used without separate authorization by the person concerned, to personally identify the visitors to this website and is not collated with personal data on the pseudonym holder.

The permission for data recording and storage may at any time be cancelled with on-going effect. The Platform uses for example, Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies, which are text files placed on your computer, to help the website analyze how users use the site.

The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this, you may not be able to use the full functionality of this website.

remain on my computer after I have ended my browser session so they may be used upon my next visit to the website. I reserve the right to retract this permission by changing my browser setting to refuse cookies.

Customer Declaration of Consent

I hereby give permission for my user information to be stored on cookie files and my user information to be used as described here in above. I also allow these files to remain on my computer after I have ended my browser session so they may be used upon my next visit to the website. I reserve the right to retract this permission by changing my browser setting to refuse cookies.



Every time you visit the LILNASS Platform, information is sent from your browser to our server log files, where it will be saved. The information transferred includes: time and date or visit to our site, which pages were viewed, IP address, URL of site that referred you to LILNASS, how much information has been stored and which browser you have been using.

Once we have all this information, all IP addresses are deleted or anonymized. Anonymization means that your IP address is changed in such a way that they either cannot be linked with the original user or can only be linked through extensive research.

The anonymous information stored in this log file is then used to improve the shopping experience on the LILNASS Platform by making our navigation more user-friendly, finding errors quickly and directing our server's capacity to where it is needed most. For example, this information allows us to work out our busiest times and plan enough server power for those times to keep our site running as quickly as possible.

Customer Declaration of Consent

By and in relation to my continuous use of LILNASS's site, I hereby give my permission for LILNASS to analyze and use protocol data to develop and optimize their online shop.


We have in place appropriate technical and security measures to prevent unauthorized or unlawful access to or accidental loss of or destruction or damage to your information.

When we collect data through the Site, we collect your personal details on a secure server. We use firewalls on our servers. When we collect payment card details electronically, we use encryption by using Secure Socket Layer (SSL) coding.

Whilst we are unable to guarantee 100% security, this makes it hard for a hacker to decrypt your details. We maintain physical, electronic, and procedural safeguards in connection with the collection and disclosure of your information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you. You are responsible for protecting against unauthorized access to your password and to your computer.



I hereby confirm that I have read and understood this Privacy Policy. By submitting data to LILNASS or its agent(s) or by my using of LILNASS' website, applications, or services, I voluntarily and expressly consent to LILNASS' collection, use, sharing, processing and retention of my data in the manner set out in this Privacy Policy.



You have rights over your personal data

  1. You have the right to be informed of any personal data which we may hold or process about you.
  2. You have the right to request access to the personal data which we may hold or process about you.
  3. You have the right to require us to correct any inaccuracies in your data free of charge.
  4. You have the right to ask us to stop using your personal data for direct marketing purposes.
  5. You have the right to ask us to erase your personal data or restrict the processing of your personal data.
  6. You have the right to request us to transfer any personal data which we may hold to you or any other service provider of your choice.
  7. You have the right to lodge a complaint with the supervisory authority.

Please contact us by mail if you have any concern about your data by writing to us on , quoting Security and Privacy Enquiry as the subject. 


This Privacy Policy may be subject to change from time to time. The current version of this Privacy Policy is posted online by LILNASS. You should check our Privacy Policy regularly. Your continued use of the LILNASS website constitutes your agreement to this Privacy Policy, as amended from time to time.